All You Can Pay by Anna Bernasek and D.T. Mongan
Posted by Anonymous
Reviewed by: Laurie Boone
What I Read: All You Can Pay: How companies use our data to empty our wallets by Anna Bernasek and D. T. Mongan
Find It @YCLD: Here!
What It's About: The authors show how companies use the
data they collect from us to determine how much you are willing to pay for
everything you buy. Companies use this “customized marketing” to rapidly change
prices and tailor complex “special offers” to individual consumers. The book
details how consumers are led to believe they are finding the best deals by
shopping online, but in reality fair bargaining is over.
What I Thought: Anyone who thinks they’ve bought the
cheapest airline ticket or prided themselves on negotiating a great deal with a
cable company or car dealership should read this book. It is quick to read but
it will leave you feeling aggravated. You will feel like the sucker you are
because Big Data and Big Business know the maximum you are willing to spend on
anything. After reading this book I cringe every time I “agree” to those densely-written
terms and conditions covering personal data and privacy. The authors include
suggestions for what you can do, and the writing is accessible and includes
source citations and an index.
Readalikes: Data
and Goliath : the hidden battles to collect your data and control your world by
Bruce Schneier.
Or look this book up
on NoveList!
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